{"id":191,"date":"2009-04-20T01:23:27","date_gmt":"2009-04-20T06:23:27","guid":{"rendered":"http:\/\/www.dailypilot.com\/dailyblogger\/panderson\/?p=191"},"modified":"2009-04-20T01:23:27","modified_gmt":"2009-04-20T06:23:27","slug":"puffin-up-daddy-cakes","status":"publish","type":"post","link":"https:\/\/www.suppliedtoanderson.com\/?p=191","title":{"rendered":"Puffin’ up Daddy Cakes"},"content":{"rendered":"

\u00a0\"daddy-cakes-radiowebcropped.jpg\"<\/a><\/p>\n

I recently got a call from a local publicist — I won’t say her name to spare her the embarrassment because she doesn’t deserve it; she’s excellent at her job — promoting a new store at one of the local malls. She was hired apparently to get the word out about the store. So, I thought, maybe it would work well with the “Checking In” feature I do for Friday’s paper. It’s a simple-enough feature. Usually I e-mail questions to the owner or manager of a business and they reply back — a standard e-mail interview.<\/p>\n

The publicist was happy to oblige. It’s a no-brainer. Free media for her client. I warned her, though. Whenever I’ve dealt with big chains they always manage to run you through a series of obstacles as they try to over-control the message. It’s so annoying I don’t even bother anymore — I just go with the small businesses. They get it.<\/p>\n

Not long after I got some e-mails from the publicist saying I was right and how frustrating the process had become.<\/p>\n

Now here’s the other side of that story. Mona, who represents a couple of half-brothers who have launched a new snack\/pancake mix empire from Newport Beach, recently won 30 minutes of an unqualified endorsement from an influential chef on KLAA-AM (830) <\/a>for them. How? Easy. She called Andrew Harris, the producer of Mario Martinoli’s show<\/a>, and told him that he ought to invite Dan Byers, the co-founder of Daddy Cakes<\/a>, on the program. Then she sent him samples of the Daddy Cakes mix and Mario fell in love. Not long after Byers was on the show. (KLAA is also an independent, small business, by the way, that doesn’t need 5o programmers approving a concept before the producers can do anything).<\/p>\n

Before the show, Mona asked Martinoli if he’d like to sample of the snacks Byers made with his Daddy Cakes mix and Martinoli said, “Nope. I’m already sold.”<\/p>\n

Boy, was he. He went on to extoll the virtues of the mix over and over again throughout the show. I’d say it sounded like an advertisement or infomercial, but that would be grossly unfair to Martinoli who has worked hard to earn his reputation and, as he says, doesn’t usually use phrases like “the best” often. But there he was calling Daddy Cakes “the best pancake mix I have ever had.”<\/p>\n

By the way, it’s been a few weeks and I still haven’t heard if the corporate headquarters has approved the interview “request” for that store.<\/p>\n

If you ask me, corporatism is dead. It died mid-September of last year when Lehman Bros. collapsed. If you can’t move fast and adapt to the quick-changing business landscape — as most small businesses can — you’re going to die… fast. You can’t brand yourself properly if you can’t adapt. The days of coasting on your reputation are over.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 I recently got a call from a local publicist — I won’t say her name to spare her the embarrassment because she doesn’t deserve it; she’s excellent at her job — promoting a new store at one of the local malls. She was hired apparently to get the word out about the store. So, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-supplied-to-anderson"],"_links":{"self":[{"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191"}],"version-history":[{"count":0,"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suppliedtoanderson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}